We're LaunchPad, an independent creative agency specializing in visual communication and marketing online.
We develop websites, databases and multi- user software systems that aid our clients to profile, communicate and interact with their customers better. We understand the importance of building not just a website, but a web presence.
Our primary goal when building your solution is to focus on accessibility and other areas that encourage user interaction. The end result will be a web space central to a consistently expanding targeted online community.
In order to ensure this holistic approach works and delivers ROI, we follow a simple 7-step plan:
AltitudeShoes.com showcases a wide range of Web 2.0, Search and Social Marketing strategies which combine to create a totally dominating online presence in this niche market. As a result of clear calls to action, compliance building copy and imagery, this store generates over $100k per year in revenues. Ranking #1 on page one for the major niche keywords makes this a long standing asset as well as a just a sales machine.
Due to the huge success of the altitude shoes website, we went on to develop another eCommerce store selling martial arts clothing and equipment made famous by the now popular UFC competition. High demand together with a wide variety of relevant keywords made this project optimal for lead generation and a high conversion rate.
BUILDING A COMMUNITY
Two hospitality entrepreneurs approached us to build a customised CMS website. The stated aim of this site was to build a community around the brand through multimedia, social media marketing and live events.
A local chain of independent venues approached us to build a sleek flagship website for their key venue. This project showcases our professional photography services that took full advantage of the listed stained glass and Edwardian architecture.
LARGE SCALE APPLICATIONS
We were approached by an American think-tank based in Mexico City focusing on US - Latin American affairs. The organisation has a substantial archive of articles and multimedia, which needed to be organised and warehoused for more efficient usage. We developed up-to-date tools for presenting this media to the public and offering powerful analytical tools for the organisation's staff.
We were engaged as consultants to oversee the launch of an online furniture store. With anticipated growth of up to 100,000 sales in the first quarter. Our biggest challenge was ensuring profitability whilst maintaing growth over a short period of time. The success of this campaign resulted in Groupon inviting our client to launch in 7 other countries across the world.
We have also worked on larger projects for clients listed below. Some of this work is not in the public domain and is subject to copyright laws. However our contacts have agreed to give a recommendation on request.